Dina Abdalla Aly

Managing Director & Co-founder, Matter

Dina Aly has 10 years of brand management experience, acquired through regional management of some of the biggest brands in the North Africa Zone & the GCC. With a passion for branding and advertising, she joined FP7 upon graduation. In a short time, she was leading the regional Coca-Cola projects (MENA region) as an Account Manager and Agency Producer. She also took the added role of the Regional Coordinator for the FP7 network: regional hub, which was responsible for handling FP7’s large-scale regional projects and pitches. Spearheading the unit’s success, which later developed into a separate Agency (MI7), she became the unit’s Head of Account Management. During this period, she handled projects in her capacity as brand manager and producer on giant brands like Etisalat, Dubai Waterfront Company, QNB, Coca-Cola, McDonalds and Nescafe among others. In 2012, she joined the Matter team as Managing Director & co-founder. In less than 5 years Matter became one of the most prestigious branding agencies in the region that helps various enterprises turn ideas, services and products into informative, distinctive and engaging brands that inspire growth. With a powerful methodology and a talented team, matter has become a multiple internationally rewarded agency that is proud to have created and revamped more than 100 impactful brands in 21 industries across the Middle East and the World. Dina holds a Bachelor of Business Administration with a specialization in marketing, from the American University in Cairo. She later completed various executive courses and programs on innovation and entrepreneurship in Harvard Business School and Stanford.