Amr Ashraf Amr

Founder and CEO, Food Pixel

Amr Ashraf Founder and CEO, Food Pixel. Founding Partner, Creative Industry Summit Amr is a media entrepreneur passionate about food. He has an engineering background with a Bachelor of Science in Computer Engineering from the American University in Cairo. Amr’s passion for the intersection of food, advertising and technology led him to be the founder and CEO of Food Pixel, the first advertising agency in Egypt exclusively specialized in F&B. In 2014, Amr co-founded Creative Industry Summit to serve as a hub for the creative ecosystem devoted to creatives in the fields of advertising, marketing, branding, art, design, fashion and film. Over the past 3 years, Creative Industry Summit has organized 7 events and launched “Ramadan Edition” the only event in MENA dedicated to reflecting on the advertising, digital, and drama works of the Ramadan season. Besides his entrepreneurial pursuits, Amr helps brands maximize their return on investment in digital marketing and event management. Over the past four years, Amr worked on a wide range of digital campaigns, events, and activations for brands that include DELL EMC, Huawei, Unilever, MBC Masr, Coca-Cola, Juhayna, Canderel, Mondelēz International, ALEX Bank, Egyptian Food Bank, and Savola Foods. Amr’s interest in event management started with founding TEDxAUC, the American University in Cairo’s platform for ideas worth spreading in 2011 and leading it to organize three events the last of which was Catalyst for Change, one of the most-attended TEDx events in the MENA region.